Branding Blueprints

Actually, it’s so much more than that. Your brand encompasses more than just your logo; it represents how others perceive you when you’re not around. Failing to establish a clear definition of your brand leaves it open to interpretation by others. Beyond visual elements such as logos and colours, your brand is shaped by your communication style, values, choice of fonts, and your position within your industry. Having a clearly defined set of brand rules will help you portray a consistent brand personality which builds trust and loyalty.